Senior optimisation for DTC brands, built on how your customers actually behave and sized against your commercial numbers. More conversion, higher order value and a clear plan, from someone who has scaled it before.
Free 20-minute check-up · No obligation
Sound familiar?
You don't need a new website. You need the one you have to work harder.
How we help
Every engagement is scoped to your business. Exact pricing confirmed after a free check-up.
Launch right first time. We plan your site structure, define your tracking and brief your developer, then check everything before you go live.
+ Optional Launch Support: weekly developer oversight through your build, quoted to your timeline
Book a launch callFind the friction your customers feel. A prioritised roadmap with every opportunity sized in pounds.
Your optimisation branch. Senior expertise and continuous improvement, month after month.
Technical blockers stall more brands than anything else. We sit on your side of the table with developers, SEO and platform agencies.
What you get
Every client gets their own private roadmap workspace. Each opportunity is sized by commercial impact and effort, and you can see what's being tested, what's shipped and what it earned, updated every week.
Illustrative example
How it works
How your customers behave, where your data is and the friction holding them back.
You get: tracking health report
Focus on the opportunities with the biggest commercial impact.
You get: prioritised roadmap
Targeted changes. Measure what customers respond to, not what looks good.
You get: test briefs and results
Turn individual wins into lasting growth.
You get: rollout plan
Who you'll work with
I'm Daniel Knight. I've spent 15+ years in DTC ecommerce, including more than a decade at Gymshark, rising to Head of Digital Product Management. I've led customer journey optimisation from discovery to conversion at scale, guided by how customers actually behave and always with the commercial numbers in view.
When you work with DOC Commerce, you work with me directly. No account managers. No juniors learning on your budget.
Recent work
An advisory engagement restructuring site navigation, analysing what drives returns, and redesigning key journeys so customers find the right product faster.
FAQ
Read access to your analytics and ecommerce platform is usually enough to start. We'll confirm exactly what's needed on the check-up call.
No. We plan, brief and quality-check, and your developer or agency builds. With Launch Support, we oversee your developer week by week through the build, quoted to your project timeline. If you don't have a developer, we can recommend ones we trust.
Mostly Shopify and Shopify Plus, and other major ecommerce platforms on request.
Either. Your team can build from our briefs, or we can bring in a trusted developer.
The audit surfaces quick wins straight away. Testing typically shows clear results within the first two to three months.
The audit is a one-off fixed fee. Monthly partnerships start with a three-month minimum, then roll monthly.
Yes. That's exactly what Technical Bridge is for: sitting on your side of the table with developers, SEO and platform agencies, so their work is tied to clear goals.